Le Ann Maxima Spring/Summer 2013 Collection

April 30, 2013

"Secret Garden: a Summer Hiatus for the Socialite" is the theme for Le Ann Maxima's Spring/Summer 2013 collection. Imagine wearing colourful dresses in lush green settings of a secret garden.. beautiful, right?

The collection was launched on 25 April at The Scot's in Jaya One. Thank you Alex from Le Ann Maxima for having me, and thank you to Butterfly Project for letting bloggers know about this fashion show! :) The venue is just perfect and cozy to host such event. I may come back to The Scot's again!

This collection focuses on the beauty of pastels that complement the season. Pastel colours like Sea Foam Green, Lemon, Lilac and Salmon are chosen to create this collection. Accompanied with Monochrome tones of Ink Black, Ivory and Cool Grey, the collection is a mixture of elegance and fun with pattern prints of Abstract Floral, Psychedelic collage as well as Geometric.

I can't take my eyes off that baby blue pants!

With the rising trend of colour blocking, Le Ann Maxima adds collage effect to complete the line. The key embellishments of this season's collection are frills. There were dresses of 60's retro designs too!

Which one do you like most?

Witnessing these beautiful pieces remind me of fairy tale story settings; garden full of beautiful flowers. This collection can be worn for formal or casual event, or even your everyday wear. The soft colours and universal design are easy to mix and match. I really like this collection, especially the colourful dresses and pants!

The team behind the success of Le Ann Maxima Spring/Summer 2013 collection and celebrity friends, socialites, models and guests. 

With Vanessa Chong (hosted the fashion show) & Corrine Adrienne. They're so pretty and friendly! :)

Le Ann Maxima is a Malaysian high street fashion brand. The Spring Summer 2013 collection is available at all outlets across Malaysia:
  • Jaya One, Petaling Jaya (Concept Store)
  • KL City Walk, Jalan P. Ramlee
  • The Weld, Jalan Raja Chulan
  • Bandar Bukit Tinggi, Klang
  • Jalan Bagan Jermai, Penang
  • Pusat Perniagaan Raja Uda, Penang
  • Pusat Perdagangan Tuanku Haminah, Alor Setar
  • Brooke Drive, Sibu
  • Bintang Mega Mall, Miri.

Visit Le Ann Maxima's OFFICIAL WEBSITE  & OFFICIAL FACEBOOK PAGE for more information and latest style updates :)

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